All case studies
Consumer goods · UK beverage brand
Pre-launch flavour testing across three markets
4,200
Completed responses
9 days
Field time
3
Markets covered
The challenge
The client had a fixed production slot and needed reliable preference data from Nigeria, Ghana and Kenya within two weeks.
Our approach
Our specialists ran structured concept and preference surveys with built-in quality checks, monitored daily by our team leads.
The outcome
The brand dropped the weakest flavour, adjusted sweetness on another, and launched with a clear lead product.