Case studies
Research that changed decisions.
A selection of projects where our specialists helped clients launch, improve and grow with confidence.

Consumer goods · UK beverage brand
Pre-launch flavour testing across three markets
A national drinks brand needed fast, honest feedback on three new flavours before committing to production.
4,200
Completed responses
9 days
Field time
3
Markets covered

Financial services · Mobile payments startup
Finding where new users drop out of sign-up
A growing payments app wanted to understand why one in three new users abandoned registration.
1,850
User interviews & surveys
31%
Drop-off explained
2 wks
To actionable report

Retail & lifestyle · International retailer
A quarterly lifestyle tracker for African shoppers
An international retailer wanted a steady pulse on spending habits and brand perception across West Africa.
12,000+
Responses per year
4×
Waves annually
98%
Quality pass rate